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See the Table of Contents |
Location is the most important ingredient for
success for any business that depends on customers finding it.
Whether you are searching for a new site for your business or relocating
an existing business, you have the power to dramatically increase or
decrease your profits by choosing the right location.
But how can
you tell what is a good location? Experienced real estate
executive Luigi Salvaneschi shares all he knows about the topic in this
new guide for retail business owners, managers, corporate and franchise
operators, and real estate agents.
This book clearly explains how to:
- Spot
the essential characteristics of the best location
- Understand
why and how people move from one point to another and how this
movement affects your retail business
- Analyse
and learn from your competitor's business so you can make your
store a better shopping option.
- Use
the concept of the analogue to successfully project your store's
sales
- Learn
about the retail trading zone and how to use it to capture the
most customers you can
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