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Table of Contents Foreword Preface Acknowledgments About the Author Ch. 1. Know Your Market Position Ch. 2. Understand the City Ch. 3. Research the Specific Site Ch. 4. Identify Your Trading Area Ch. 5. Forecast Your Store's Sales Ch. 6. Consider Essential Location Factors Ch. 7. Evaluate Urban Location Options Ch. 8. Discover Rural Site Options Ch. 9. Know Important Expansion Factors Ch. 10. Start Your Selection Process Bibliography Glossary App. A. Site Selection Resources App. B. Demographic Resources App. C. Analogue Data Development Index |