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MOSAIC is a geodemographic classification that describes Australia’s neighbourhoods by allocating them into 41 Types, within 9 Groups, at a level of just 20 households. In order to be able to do this, Pacific Micromarketing has developed a new level of micromarketing geography for Australia called MOSAIC Micro Segments. The challenge of going below the Census Collector District (CCD) level of 180 households for Australian marketing analysis has now been met. In June 2000, MOSAIC underwent an inter-Census update – the first of its kind for an Australian geodemographic classification. Micro Segment geography was refined and some neighbourhoods were re-assigned to a MOSAIC Type based on the changes identified using updated information. New population, household and adults counts have been introduced that identify areas of decline and growth, changes in household structure, housing and population migration.
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