| Welcome to our How to... section.
Here you'll find articles on all aspects of choosing a location
from what to look for in particular areas of the city to assessing
local markets, estimating turnover and competive behaviour.
We've highlighted a few articles, but you'll find more by searching our
archive
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| Choosing
the best location |
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| Location, Location, Location
Choosing your location is probably the most difficult decision you have
to make as a retailer. Stock, marketing or customer service can all be
changed relatively quickly and easily. You may be locked into a five or
ten year lease, so it pays to get it right. Here are some practical tips
to help you make this crucial decision, brought to you by
RetailLocations.com.au – the online tool for site selection! More...
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| Locating in the "Big City"
Stand outside a central business district (CBD) location and you’ll
see its attraction – People, lots of them. However, finding out if a CBD
location will work for your business needs research. This article helps
sort out the main issues, how to assess locations, and what to look for in
a good downtown location. More...
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| Strip Locations – Exposure Counts!
Not all businesses can afford the higher rents of the CBD or shopping
centres, and the limitations and constraints these can impose on the
business. Strip locations can offer a cost effective alternative to high
rents and therefore, if your location is right, out-perform their more
structured rivals.
So what makes a good location? More...
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| Centre Frugal Force
Before long in your search for the best location for your business you’ll
ask yourself "Why don’t I locate in a shopping centre?" After
all, they provide a tremendous number of potential customers, attracted by
a concentration of retailing rarely found in strip locations. Car parking
is provided as is marketing support and other customer facilities like
toilets and child care. More...
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| Customer
Loyalty and Your Location |
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| Loyalty Cards
Anyone who has spent any time in the UK over the last few years will be
aware of Loyalty Cards. Seemingly every store has their own scheme,
offering discounts or product after a number of purchases. Some schemes
are highly computerised point of sale systems with bar codes and plastic
cards like Fly Buys, but others are simpler stamp the card affairs. Tesco
(the UK's number 1 grocer) started the ball rolling and was credited with
pulling off a master stroke.
However recently there has been a trend against the schemes with a
number of Retailers including Safeways UK ditching their cards. Consumers
simply collected every card and continued shopping on price, service and
convenience. So what are the lessons?
More...
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| Just looking, Thanks! using customer information to the
max
Customers come, if we’re lucky they spend money, and then they go.
For many retailers that is the sum total of their knowledge of their
customers. Point of sale systems have made collecting detailed information
about which items of stock are moving and which aren’t easier. The
systems can even tell us when the peak times are for transactions and
possibly the average amount spent. But they don’t tell us about our
customers. One simple question can. More...
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| Competition |
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| What about online competitors?
You don't seem to be able to open a newspaper or turn on the TV or
radio without hearing a report of another dot com business going under.
Even eMarketer, (www.emarketer.com), the insiders' online bible now has a
"fatalities" column. Online retail seems to be burning vast
amounts of money for little return. So it is very easy to turn a blind eye
and discount online retail as a potential threat. More...
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