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Welcome to our How to... section.

 Here you'll find articles on all aspects of choosing a location from what to look for in particular areas of the city to  assessing local markets, estimating turnover and competive behaviour.  

We've highlighted a few articles, but you'll find more by searching our archive

 

Choosing the best location
Location, Location, Location

Choosing your location is probably the most difficult decision you have to make as a retailer. Stock, marketing or customer service can all be changed relatively quickly and easily. You may be locked into a five or ten year lease, so it pays to get it right. Here are some practical tips to help you make this crucial decision, brought to you by RetailLocations.com.au – the online tool for site selection!  More...

 

Locating in the "Big City"

Stand outside a central business district (CBD) location and you’ll see its attraction – People, lots of them. However, finding out if a CBD location will work for your business needs research. This article helps sort out the main issues, how to assess locations, and what to look for in a good downtown location.  More...

 

Strip Locations – Exposure Counts!

Not all businesses can afford the higher rents of the CBD or shopping centres, and the limitations and constraints these can impose on the business. Strip locations can offer a cost effective alternative to high rents and therefore, if your location is right, out-perform their more structured rivals.

So what makes a good location?  More...

 

 

 

Centre Frugal Force

Before long in your search for the best location for your business you’ll ask yourself "Why don’t I locate in a shopping centre?" After all, they provide a tremendous number of potential customers, attracted by a concentration of retailing rarely found in strip locations. Car parking is provided as is marketing support and other customer facilities like toilets and child care. More...

 

Customer Loyalty and Your Location
Loyalty Cards 

Anyone who has spent any time in the UK over the last few years will be aware of Loyalty Cards. Seemingly every store has their own scheme, offering discounts or product after a number of purchases. Some schemes are highly computerised point of sale systems with bar codes and plastic cards like Fly Buys, but others are simpler stamp the card affairs. Tesco (the UK's number 1 grocer) started the ball rolling and was credited with pulling off a master stroke.

However recently there has been a trend against the schemes with a number of Retailers including Safeways UK ditching their cards. Consumers simply collected every card and continued shopping on price, service and convenience. So what are the lessons?  More...

 

Just looking, Thanks! using customer information to the max

Customers come, if we’re lucky they spend money, and then they go. For many retailers that is the sum total of their knowledge of their customers. Point of sale systems have made collecting detailed information about which items of stock are moving and which aren’t easier. The systems can even tell us when the peak times are for transactions and possibly the average amount spent. But they don’t tell us about our customers. One simple question can.  More...

 

Competition
What about online competitors?

You don't seem to be able to open a newspaper or turn on the TV or radio without hearing a report of another dot com business going under. Even eMarketer, (www.emarketer.com), the insiders' online bible now has a "fatalities" column. Online retail seems to be burning vast amounts of money for little return. So it is very easy to turn a blind eye and discount online retail as a potential threat.  More...

 

 

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